Sales Automation
The infrastructure behind outbound that runs itself.
We design and build the system that acquires, validates, sends, and reports on outbound prospects, then we keep it running. This page covers what that system is made of.
Architecture
Five stages, wired together
Data flows down through each stage automatically. Every stage writes its state to the reporting layer at the bottom.
The stack
What it's built with
n8n handles orchestration and Python handles data processing, with PostgreSQL underneath. The rest of the toolchain, including enrichment and browser automation tools, is chosen per engagement based on what your outbound already runs on.
What a typical build includes
- Prospect data pipeline: scraping, enrichment, and validation
- Deliverability and mailbox infrastructure setup
- Sequencing and outbound orchestration
- CRM synchronization for every touch and reply
- A reporting layer on top of the whole system
What it does not include
- Writing your outbound copy or messaging
- Running or managing your campaigns day to day
- Selling on your behalf
- Paid ad management or inbound marketing
2 to 4 weeks, typical build timeline
Scoped and fixed during the audit, before the build starts.
What the retainer covers
Once it's built, we keep it running
Essential Run
$600/moFor a single automated system that needs to keep running without surprises.
- Up to 2 workflows covered
- 2 change requests per month
- 2 business day response
Growth Run
$1,200/moFor a sales team running several connected automations across tools.
- Up to 5 workflows covered
- 5 change requests per month
- Next business day response
Scale Run
$2,400/moFor a growing outbound operation where downtime has a real cost.
- Up to 10 workflows covered
- Unlimited minor change requests
- Same business day response
Tool costs (enrichment APIs, mailboxes, CRM seats, sequencing platform) are billed to you directly by those providers, under your own accounts. We do not mark them up or resell them.
Start with an audit,
not a sales call.
One week from kickoff, you get a workflow map, a quantified cost of your current manual process, and a fixed quote for the build. The $750 fee is credited in full if you commission the build within 30 days. If automation isn't worth it for you, you keep the report and get a full refund.